Drinkdrivers have fear of missing out says campaign to target men who

first_imgDecember will be epic. A second drink before driving doubles your chances of being in a fatal collision & missing out on it all #FOMOpints pic.twitter.com/NEMibKlj9d— THINK! road safety (@THINKgovuk) December 1, 2016 Road safety minister Andrew Jones said the crime, which kills five people every week, “destroys families and ruins lives”.”This Christmas we are specifically targeting the biggest perpetrators of this devastating crime – young men. But our message to everyone remains the same: don’t drink and drive,” he said.The campaign coincides with a month-long police operation to combat drink and drug driving during the festive period.Forces around the country will target known hotspots to detect people who are on the road illegally.In December last year, police forces administered 110,226 breath tests, of which 5,543 were positive, failed or refused, according to the National Police Chiefs’ Council (NPCC).Some 1,888 drug screening tests were conducted during the same period, with almost half turning out positive. “Don’t #drive under the influence of #drink or #drugs. Even a very small amount can affect your ability to drive safely.” @ChiefGlosPolice— NPCC (@PoliceChiefs) December 1, 2016 Drink-driving is fuelled by the “fear of missing out”, the government has suggested, as it launches a campaign targeting young men who commit the crime to avoid not being able to go on a night out.Nearly two-thirds (62 per cent) of all drink-drivers who die in collisions are young men, according to Department for Transport figures that also showed that 20 per cent of the age group had driven after having two or more drinks, despite this doubling their chances of being involved in a fatality.Their “fear of missing out” – or FOMO – will be targeted in a new advert that will be released every day on Facebook, Twitter and Spotify during the month-long THINK! campaign launched on Thursday.The adverts, which show a pint of beer with FOMO written on it, aim to make it clear to young men that they have plenty to live for the following day, which they may not see if they choose to have a second drink.center_img Research by price comparison website MoneySuperMarket found that for the second year running Crewe has the highest proportion of motorists with drink or drug driving convictions.The Cheshire town has a rate of 1.66 convictions per 1,000 drivers, according to the study. Llandrindod Wells, Powys, was ranked second, followed by Hereford in third.London dominated the list of postcodes with the lowest conviction rates, with the north west of the capital having just 0.53 drink or drug drivers per 1,000.CORRECTION: This article originally attributed to MoneySavingExpert.com the finding that Crewe in Cheshire has the highest proportion of motorists with drink or drug driving convictions. In fact, this was a finding of research by Moneysupermarket.com. MoneySavingExpert.com is a consumer personal finance website, not a “price comparison site”, as originally stated. We have amended the article accordingly.  Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings.last_img read more